Nikhil Sequeira

I’m currently a senior content designer at Meta, working on AI products for advertisers.

Selected work

• 2025 Redefining Meta’s $75B AI brand in a new campaign experience 5 min read

  Product strategy · Cross-functional alignment

• 2026 Showing advertisers how Meta uses their data, without hurting adoption 6 min read

  Information architecture · Taxonomy

• 2026 Testing whether performance claims drive adoption 3 min read

  Experimentation · Content standards

• 2026 Getting more advertisers to use a new AI product 4 min read

  Growth · Experimentation